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Privacy policy

LETICIA YUMI MARQUES LTDA.

Last updated on: July 8, 2026.

 

This Privacy Policy (“Privacy Policy”) contains information regarding the collection, use, processing, and sharing of Personal Data by LETICIA YUMI MARQUES LTDA. (“LYM”) when accessing and using the Websites, through which the User may access content made available by the brands Observatório Sustentável, Direitos dos Pets, and L.Marques Consultoria Ambiental, such as articles, news, images, videos, research, courses, and workshops related to environmental law, climate law, animal rights, the environment, and sustainability, among other initiatives and actions.

 

This Privacy Policy has been implemented in accordance with the obligations set forth in Law No. 12,965, of April 23, 2014 (“MCI”), and Law No. 13,709, dated August 14, 2019 (“LGPD”), as well as other laws and regulations applicable to the processing of Users’ Personal Data (“Applicable Data Protection Legislation”).

 

This Privacy Policy is organized as follows:

 

  1. Relevant Definitions
  2. Purpose of the Privacy Policy
  3. Information on the Personal Data Collected
  4. Sharing of Personal Data with Third Parties
  5. Legal Bases and Purposes of Personal Data Processing
  6. Storage and Protection of Personal Data
  7. International Transfers of Personal Data
  8. Rights of Users and Data Subjects
  9. Retention Period for Personal Data
  10. Contact Information

 

  1. RELEVANT DEFINITIONS:

 

  • For the purposes of this Privacy Policy, capitalized terms, unless otherwise defined in this Privacy Policy or in the Applicable Data Protection Laws, shall have the meanings set forth below:

 

1.1.1. IP Address: Internet Protocol address, the code assigned to a network terminal to enable its identification, defined according to international standards.

 

1.1.2. Internet: the system consisting of a set of logical protocols, structured on a global scale for public and unrestricted use, with the purpose of enabling data communication between devices through different networks.

 

1.1.3. Password: a set of characters that may consist of letters and/or numbers, used to verify the User’s identity for access to the restricted area of the Websites.

 

1.1.4. Websites: the websites available at the addresses www.lmarques.com.br; www.observatoriosustentavel.com.br, and www.direitosdospets.com.br, which are brands associated with LYM and through which the User accesses the Content.

 

1.1.5. Users (or “User,” when considered individually): all individuals who access and use the Websites, , it being understood that the Websites are intended solely for individuals who are at least 18 (eighteen) years of age or emancipated and fully capable of performing civil acts, or those who are absolutely or relatively incapable, provided that, in the latter case, they are duly represented or assisted.

 

  1. PURPOSE OF THE PRIVACY POLICY:

 

2.1. LYM values the security and confidentiality of the information provided by Users. For this reason, we have adopted the necessary measures to protect Users’ rights, which can be found in this Privacy Policy, an integral part of the Terms of Use (“Terms of Use”), available on the Websites.

 

2.2. This Privacy Policy details how Personal Data and other information are processed, and explains how your Personal Data is collected, accessed, stored, used, processed, transferred, and disclosed, as well as how we allow Users to access, correct, delete, or restrict the processing of their Personal Data.

 

2.3. The terms “Processing,” “Controller,” “Processor,” “Data Subject,” and “Personal Data” are used in accordance with the definitions set forth in the LGPD.

 

2.4. LYM reserves the right to periodically modify this Privacy Policy unilaterally and undertakes to promptly update the Websites with the new version of the Privacy Policy.

 

  1. INFORMATION ABOUT COLLECTED PERSONAL DATA:

 

3.1 To allow access to certain content on the Websites, as well as to keep the Websites operational and up-to-date and to maintain a relationship with the User, LYM may collect the information and Personal Data listed below.

 

3.2 Information and Personal Data That Users Choose to Provide

 

3.2.1 The User may choose to provide certain Personal Data to enhance their experience when using the Sites for registration and to receive newsletters, or to send a message to LYM via the “Contact” section.

 

3.3 Information and Personal Data Collected During Use of the Sites

 

3.3.1. LYM may collect browsing information or Personal Data automatically through cookies. Cookies are small files that may or may not be stored on your device and that allow us to store and recognize your browsing data.

 

3.3.2. While you browse the Sites, the following types of cookies may be used:

 

(i) Authentication Cookies: These are used to recognize a specific User, enabling access to and use of the Sites with restricted content and providing more personalized browsing experiences. Authentication Cookies cannot be disabled or rejected in order to ensure the proper functioning of the Sites and do not collect Personal Data for marketing purposes.

 

Authentication Cookies may collect the following Personal Data:

 

(a) IP address;

 

(b) ID code (IMEI) of the mobile device through which the User accessed the Sites; and

 

(c) Information regarding the date and time a specific User accessed the Sites from a specific IP address.

 

(ii) Security Cookies: These are used to enable security features, with the purpose of assisting in the monitoring and/or detection of malicious activities or activities prohibited by the Terms of Use, as well as to protect the User’s information from access by unauthorized third parties. Security Cookies cannot be disabled or rejected in order to ensure the proper functioning of the Sites and do not collect Personal Data for marketing purposes.

 

Security Cookies may collect the following Personal Data:

 

(a) Geographic location;

 

(b) The operating system used by the User;

 

(c) Browser and its respective versions;

 

(d) IP address;

 

(e) ID code (IMEI) of the mobile device through which the User accessed the Sites; and

 

(f) Information regarding the date and time a specific User accessed the Sites from a specific IP address,

 

(iii) Research, Analytics, and Performance Cookies: The purpose of this type of cookie is to help understand the performance of the Sites, measure the Sites’ audience, track Users’ browsing habits on the Sites, and determine how the User arrived at the Sites’ pages (for example, through links from other websites, search engines, or directly via the URL). Search, Analytics, and Performance cookies allow us to store Users’ preferences and customize their experience when using the Sites, and may collect Personal Data for marketing purposes. Users can disable these cookies through the settings in their respective browsers. However, by choosing to disable these cookies, the User is aware and acknowledges that the Websites may not function fully.

 

Search, Analytics, and Performance Cookies may collect the following Personal Data:

 

(a) Geographic location;

 

(b) The operating system used by the User;

 

(c) Browser and its version;

 

(d) Screen resolution;

 

(e) Java (programming language);

 

(f) Installed Flash player;

 

(g) IP address;

 

(h) ID code (IMEI) of the mobile device used by the User to access the Sites;

 

(i) Information regarding the date and time a specific User accessed the Sites from a specific IP address; and

 

(j) Information regarding the number of clicks and attempts to use the Sites, as well as the pages accessed by the User.

 

3.4. The Sites may contain links to third-party websites, which are not subject to the provisions of this Privacy Policy. Users are advised to review the third parties’ Privacy Policies before interacting with their websites. The User is aware and agrees that the existence of these links does not constitute an endorsement or sponsorship of third-party websites by LYM and acknowledges that they are subject to the terms of use and privacy policies of the respective website(s).

 

3.4.1. The Sites were created using Hostgator’s website builder. Hostgator does not list cookies related to LYM, but it is possible that uses cookies to ensure the proper functioning and efficiency of the Sites. Hostgator’s Privacy Policy is available here for review.

 

 

  1. SHARING OF PERSONAL DATA WITH THIRD PARTIES:

 

4.1 Personal Data collected during the use of the Websites may occasionally be shared with third parties that advise or may advise LYM on the organization, promotion, and conduct of courses, events, and publication reviews.

 

4.2 LYM may also share Personal Data with public or private organizations for the purpose of complying with legal obligations.

 

  1. LEGAL BASES AND PURPOSES OF PERSONAL DATA PROCESSING:

 

5.1 Consent, performance of a contract or pre-contractual procedures, and credit protection:

 

  • Subscription to the mailing list and newsletter;
  • Resolution of inquiries or complaints;
  • Resolving disputes;
  • Analysis of Users’ browsing habits on the Websites; and
  • Verifying how Users arrived at the Websites’ pages (for example, through links from other websites, search engines, or directly via the URL).

 

5.2. Legitimate interest:

 

  • Improving the performance of the Websites and measuring their audience;
  • Evaluating statistics related to the number of visits and use of the Websites, their features, and functionalities;
  • Creating internal usage reports for the development of new services and content;
  • Identifying profiles, habits, and needs for potential strategies of the Sustainable Observatory;
  • Carrying out internal management and business procedures, such as accounting, audits, and master data management;
  • Conducting analyses related to the security of the Websites, and improving and developing anti-fraud tools;
  • Marketing and direct advertising to Users;
  • Communication between Users and LYM, including through the sending and receiving of emails;
  • Providing content that is more personalized and tailored to Users’ needs and interests, such as profile pages, updates, relevant content, and ads;
  • User relationship management; and
  • Resolving inquiries or complaints.

 

5.3. Compliance with legal obligations and the regular exercise of rights in legal proceedings:

 

5.3.1 LYM processes Personal Data when necessary to comply with applicable legal obligations, including those related to financial and regulatory reports, adverse event reports, and tax obligations, among others, or for the purpose of the regular exercise of rights in judicial, administrative, or arbitration proceedings.

 

  1. STORAGE AND PROTECTION OF PERSONAL DATA:

 

6.1. LYM takes all technical and organizational measures to protect the Personal Data of Website Users against loss, unauthorized use, or other abuses, ensuring a level of security consistent with the activities carried out by the Sustainable Observatory.

 

6.2. Personal Data will be stored in a secure operating environment that is not accessible to the public. We strive to protect the Personal Data we store through measures such as (i) adopting a governance and privacy program; (ii) establishing a team responsible for Personal Data Protection and appointing a Data Protection Officer; (iii) incorporating the principles of “Privacy by Design” and “Privacy by Default” during the performance of activities; (iv) establishing confidentiality policies with employees; (v) restricting access to Personal Data based on the “need-to-know” and “least privilege” principles, among others. Despite this, unfortunately, we cannot guarantee complete security. Unauthorized use of accounts, hardware or software failures, and other factors may compromise the security of your Personal Data at any time; therefore, we need Users’ help to maintain a secure environment for everyone .

 

6.3. In addition to adopting best security practices regarding your Personal Data, we are available to assist you if you identify or become aware of anything that compromises the security of your Personal Data. In such cases, please contact us via and —the email address provided at the end of this Privacy Policy .

 

  1. INTERNATIONAL TRANSFER OF PERSONAL DATA:

 

7.1. LYM does not transfer Personal Data collected in Brazil to other countries. LYM is headquartered in Brazil, and the Personal Data it collects is stored on servers located within Brazil.

 

  1. RIGHTS OF USERS WHO ARE DATA SUBJECTS:

 

8.1. When you use the Websites and provide your Personal Data to LYM, LYM will ensure the rights set forth in the Applicable Data Protection Laws, namely:

 

  1. Access: To be informed of the information and Personal Data regarding the User processed by LYM on the Websites.

 

  1. Correction: Request the correction of the User’s Personal Data stored on the Sites .

 

  1. Request for Anonymization, Blocking, or Deletion: Request the anonymization, blocking, or deletion of Personal Data that is excessive, unnecessary, or processed in violation of the LGPD. In such cases, LYM will conduct an analysis to verify the excess or any non-compliance in the processing of Personal Data and, if such non-compliance is confirmed, will comply with the request made.

 

  1. Deletion of Registration: Request the deletion of your registration on the Websites. In this case, some Personal Data may remain stored to comply with legal obligations or to exercise the rights of the LYM.

 

  1. Withdrawal of Consent: Withdraw the consent provided for certain features using the opt-out tool.

 

  1. Portability: Request the portability of Personal Data to another product or service provider in an interoperable format, such as a .txt file, when possible.

 

  1. Review of Automated Decisions: Request a review of a decision made solely by automated means that affects your interests.

 

8.2. If necessary, we provide contact information via the channels listed at the end of this Privacy Policy— , ,  and —to exercise the rights set forth in this Section. 

 

  1. RETENTION PERIOD FOR PERSONAL DATA:

 

9.1. The Personal Data collected by LYM will be processed only for as long as necessary to fulfill the purposes for which we collected it, including to comply with any legal or contractual obligations, to maintain accountability, to defend against administrative or judicial proceedings, or to respond to requests from competent authorities.

 

9.2. All Personal Data collected will be deleted when the User requests it or when it is no longer necessary or relevant for LYM to provide services. LYM, however, may retain any Personal Data, even after a User requests its deletion, when there is any other reason for its retention, such as a potential legal obligation to retain data or the need to preserve it to safeguard LYM’s rights. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data; the potential risk of harm arising from unauthorized use or disclosure of the Personal Data; the purpose of processing the Personal Data and whether we can achieve those purposes through other means; as well as applicable legal requirements.

 

  1. CONTACT

 

10.1. If you have any questions regarding our Privacy Policy or how we process your Personal Data, please contact us by sending an email to contato@lmarques.com.br.